American Elephants


Eco-Boobs: The World’s Very First Carbon Neutral Bra by The Elephant's Child
April 19, 2011, 8:12 am
Filed under: Energy, Environment, Junk Science | Tags: , ,

The world’s first carbon neutral bra, made in a factory run on solar panels, has been launched onto the fashion market with hopes that all clothing will be more environmentally friendly in the future.


There are limits! Lately we are inundated with urgings to be “green” from every business in the community, just when the public has lost interest and have become correctly convinced that it is all a crock. Polls show that global warming ranks dead last in any list of public worries. Like no interest at all.

The EPA is trying desperately to regulate carbon under the Clean Air Act, never intended by Congress for such a scandalous overreaching grab for power, while ordinary folk who remember their high school biology exhale carbon dioxide and wonder what all the fuss is about. It’s hard to tell whether business is unaware of societal trends, or worried about avoiding the heavy hand of government regulators.

The famed British firm, Marks and Spencer, has introduced this lingerie that:

was made in an “eco factory” in Sri Lanka where energy has been reduced a third through measures like making sure all lighting is from the sun or low energy light bulbs.

It is powered by hydroelectricity produced on a nearby river and solar panels on the roof.  The rest of the carbon dioxide produced in making the bra will be offset by planting 6,000 trees in the community every year.  Most of the trees will be native to Sri Lanka, therefore boosting wildlife.  A quarter will be fruit trees that can generate money for the local community.

The Carbon Trust Footprinting Certification Company has calculated the carbon used in making the bra and will monitor the project to ensure emissions are cut.

The scheme will also help wildlife.  Sri Lanka’s forests are home to approximately 90 per cent of the country’s endemic species but are disappearing at a rate of 1.6 per cent per year.”

Marks and Spencer should be laughed out of the lingerie business. Although the British Isles may sink under the weight of environmental nonsense permeating the place. One would think that the ClimateGate scandal would expose environmental looniness for what it is. Britain’s aging power stations are required to be shut down shortly. This winter, energy poverty forced citizens to go without food in order to keep the heat on.  And the National Grid is suggesting that “smart meters’ will allow the government to compensate for unreliable, undependable wind energy by selective power outages to individual homes and appliances within those homes. Like turning off your stove as you are preparing a meal for guests? Many of  British green requirements come from the EU which is as bad as our EPA.

I’m fed up.  And beginning to avoid any product that forces their “green” message on me. I bought a box of kitchen matches a couple of days ago.  I didn’t notice until I got home that they were “green” matches (even the sulphur tips were dyed green) with a big blurb about their being made from “sustainable” wood. I should have returned them. Otherwise it only encourages them.

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