American Elephants

Everyone who has ever worked in advertising or journalism fears making a mistake in print, especially in a major headline or even worse— on a billboard. But despite competent proofreaders, it still happens. Freakonomics has a wonderful collection. Some are so profoundly stupid that you cannot believe that a proofreader didn’t notice, but there you are. We are fallible humans.

This is one of the milder mistakes. The rest are here. Careers have been ruined, proofreaders have been fired or demoted. Stupidity has been displayed in really big black type for everyone to see.  Enjoy.