Filed under: Economy, Global Warming, National Security, Science/Technology | Tags: Culture War, Environment, Junk Science, Socialism
Ordinary people, worldwide, are beginning to have doubts about the whole “global warming” thing. When the Dutch are able to skate on their canals for the first time in fifteen years, the warmist claims begin to seem a little dubious. Pictures of backyard snow in April in Minneapolis, snow in New Orleans, and in Saudi Arabia and Abu Dhabi, cast a little doubt on Al Gore’s claims of a drastically heating planet. A 2009 Rasmussen survey shows that 44 percent of Americans believe that global warming is attributed to long-term planetary trends, and just 38 percent believe that it is caused by human activity.
We have a sun that has gone quiet, with not a single spot for over 600 days, declining global temperatures, no significant warming in the last ten years, and an increasing number of respected scientists who are aware of signs that we might be entering another Maunder Minimum.
Well. The Warmists have everything invested in convincing the world that global warming is here, hot, and probably the end of life as we know it if we do not give them all our money. EcoAmerica has been conducting research for the past several years into why their efforts are faltering. Not, they are sure, because the whole global warming thing is found to be a fraud, found only in the computer programs of the IPCC. What is the matter is their “branding”, that is the language in which they present their case.
The term “global warming” turns people off, “fostering images of shaggy-haired liberals, economic sacrifice and complex scientific disputes” according to extensive polling and focus groups conducted by ecoAmerica, a nonprofit environmental marketing and messaging firm in Washington. EcoAmerica has been conducting research to find new ways to frame environmental issues.
Instead of grim warnings about global warming, talk about “our deteriorating atmosphere.” Don’t talk about carbon dioxide, but speak of “moving away from the dirty fuels of the past.” The term “cap and trade” is confusing; use terms like “cap and cash back” and “pollution reduction refund.”
[A summary of the group’s latest findings and recommendations was accidentally sent by e-mail to a number of news organizations by someone who sat in this week on a briefing intended for government officials and environmental leaders.] Ooops!
So who is ecoAmerica? Their board of directors includes representatives of the Environmental Defense Fund, The Sierra Club, Fenton Communications, and Daryl Hannah among others. Among their advisers are representatives of MoveOn.org, the Trust for Public Land, The Rockefeller Brothers Fund, all far-left groups. If you are curious about any of these groups, you can check them out at Activist Cash or Discover the Networks.
A Pew Research Center survey found global warming dead last among 20 voter concerns. The answer, says Robert Perkowitz, President and founder of ecoAmerica, is to reframe the issue in different language.
“Energy efficiency” makes people think of shivering in the dark. Instead, it is more effective to speak of “saving money for a more prosperous future.”
In fact, said the group’s focus groups and surveys, it is time to drop the term “the environment” and talk about “the air we breathe, the water our children drink,” Let’s be clear. Everyone advocating a political position puts their policy in the best language they can. This is why we no longer have a War on Terror, but an “Overseas Contingency Operation.” This is why “global warming” suddenly reappeared as “climate change.”
The approach is cynical. It is the use of advertising techniques to manipulate public opinion. And manipulate is the key word. This is the approach of community organizing — manipulating public opinion.
In this case it is particularly deceptive. Carbon dioxide (CO2) is essential to life. It is what we exhale every time we breathe, and what plants take in as natural fertilizer. CO2 does not cause global warming, it is merely a trace gas in the atmosphere. The major greenhouse gas is water vapor (clouds). The greatest portion of the CO2 in the atmosphere arises from the sea, and the amount from human influence is almost too small to measure.
We are urged to eliminate CO2 from the world. Eliminate life? We are urged to turn for our energy needs to wind and solar energy in order to eliminate the need for “foreign oil.” But neither wind nor solar are capable of meeting our energy (electricity) needs, no matter how much subsidized. Environmentalists oppose nuclear energy, which can. And none of these have the slightest effect on our transportation needs, which can only be satisfied by petroleum until there is a scientific breakthrough in batteries. And by the way, our air is clean and our water is pure.
You might want to watch for the use of “improved language” in the mainstream media and congressional pronouncements.
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