Filed under: Capitalism, Cool Site of the Day, Education, Intelligence, Literature, Technology | Tags: Appreciation of the Ordinary, Cesar Hidalgo, Knowledge and Knowhow
In my talks I often ask the attendees to raise their hands if they have used toothpaste that morning. [Then] I ask audience members to keep their hands up only if they know how to synthesize sodium fluoride. As you can imagine, all hands go down. . . .
When we are buying toothpaste we are not simply buying paste in a tube. Instead we are buying access to the practical uses of the creativity of the person who invented toothpaste, the scientific knowledge informing the chemical synthesis that is required to make toothpaste, the knowhow required to synthesize sodium fluoride, put it inside a tube, and make it available across the planet, and the knowledge that fluoride makes our teeth stronger and has beneficial effects on our health. Something as simple as toothpaste gives us indirect access to the practical uses of the imagination, knowledge, and knowhow that exist, or existed, in the nervous systems of people we have probably never met.
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