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One of the most disturbing trends at present it the urge to be “woke”— currently defined as “alert to injustice in society, especially racism. “we need to stay angry, and stay woke”, or “I was sleeping, but now I’m woke.” from a dialect called AAVE. The Urban Dictionary defines it as “a person who pretends to be of greater intelligence than he or she in fact is.”
From the Witherspoon Institute’s Public Discourse: “How Woke Capitalism Corrupts Business”
One of the more disturbing trends to emerge throughout the business world is “woke capitalism.” Whether it is Nike recalling Betsy Ross flag-emblazoned shoes because it was counseled by activist advisors that the flag represents slavery, or almost 200 CEOs of major firms signing a full-page New York Times advertisement describing laws restricting abortion as “bad for business,” corporate America is rapidly aligning itself with progressive causes.
The reasons for this are manifold. Those active in commerce or who teach in business schools inhabit the same sentimental humanitarian milieu as the rest of us. There’s no reason why they should be less susceptible to this culture than anyone else. No one should be surprised that many business leaders consequently believe that their companies should aggressively promote the progressive agenda, ranging from gender ideology to radical curtailments of religious freedom.
For others, it’s just easier to go along to get along. Why risk your Wall Street job by telling the human resources manager that the firm’s commitment to “diversity” doesn’t appear to include a pluralism of political views? In some instances, corporate wokeness is all about placating militant progressives. But if CEOs think that liberals can be appeased, then they don’t know much about the contemporary left.
There is evidence that some businesses are responding to some consumers’ desires that their purchasing choices align with their political stances, as well as to pressures from institutional investors who have embraced liberal causes. But as companies such as Gillette and Dicks Sporting Goods have discovered, that often produces financial losses as a consequence of backlashes from consumers who hold different view.
Well, of course politicizing everything is such a splendid idea. Or rephrased, Progressives understand that herding American entrepreneurs and businesses into the pursuit of liberal concerns is an excellent pursuit. Many business leaders consider it the way of the future. We must critique woke capitalism clearly and strongly, remembering that a business exists to realize the particular economic ends that constitute its common good. They are not there to teach us how to think. Wave your Betsy Ross flag, if you have one. They couldn’t even get that one right. Tell a business when they get out of line, and take your trade elsewhere. Do read the whole thing. This is a trend that must be stamped out!
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