American Elephants


Why Politics and Business Don’t Mix by The Elephant's Child

I don’t know about boycotts, I don’t think about joining some kind of boycott, nor of mounting the barricades. But if businesses get all political, I can certainly take my business someplace else. That’s basic economics. The market speaks louder, or at least more firmly than any soapbox.

Starbucks had five straight quarters of decreased sales, and they know exactly why their sales had fallen. It’s not a softening of the market but abandonment by Conservatives. Wall Street agreed. Financial analysts blame Starbucks CEO Howard Schulz’ repeated attacks on Conservatives and leftist activism.  Started when they took “Merry Christmas” off their holiday cups in November 2015. There was the message to customers to “please don’t bring your guns into Starbucks”, the backing of gay marriage, and the change the world with messages written by a barista on your coffee cup “Race Together”, so you will stop being racist, and “Come Together” to get partisans to rethink their opposition to their opponents. Baristas became “partners,” and Schultz pledged that the company would hire 10,000 refugees over Americans to protest President Trump’s executive order on immigration. That one did it. Americans are not in favor of increased immigration or open borders. They have since backed off with an effort to hire veterans.

Kevin Johnson has become President and chief executive officer. Howard Schultz has left the company, and is reportedly considering running for president.

Some are convinced that taking political positions helps a company show their responsibility, but I suspect that is simply partisan-speech. I may or may not like your product. If you expect me to buy your product and your political views, forget it.

Now we have Google asserting their leftist political views and firing someone who had the nerve to speak up. The monoculture at Google is not to be trifled with.

It is extremely difficult for lefties to grasp the nature of free speech. According to California law, you cannot fire someone for their political beliefs, but in Silicon Valley, on the other hand, you apparently may not disagree. I’ve already received a long message with alternatives for everything Google.




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