American Elephants


If At First You Don’t Believe, They’ll Try a Different Kind of Propaganda. by The Elephant's Child

Snort!  I ran across an ad campaign for WINDMADE™ a label that will “provide qualifying companies the ability to effectively communicate to consumers a commitment to wind energy that differentiates their brand, and signals a strong commitment to renewable energy.”

“Because now more than ever, we believe that one of the most important ingredients in a product is the energy used to produce it, and as the world struggles with the increasing impact of climate change, we need companies that are WINDMADE™.”

I guess if you are in a business that only exists on government subsidy, and the people are up in arms about spending, and it looks like those subsidies might just possibly get eliminated, it is more cost effective to try to drum up some public demand since your lobbying efforts might not get so far anymore.

Well, why should you ask for a product that is produced with wind power? It will cost more than necessary because wind power is more expensive.  The ad claims that Wind power generation does not produce any greenhouse gas emissions — which is false. Wind turbines must be backed up 24/7 by a regular power plant fired, usually, by either COAL or NATURAL GAS.  Wind itself is free, but producing power from the wind is very expensive.  Wind is by nature intermittent. It blows in gusts, and when it does not blow strongly enough or too strongly, the power plant has to cycle on and off, compensating for the intermittency of wind.

Low water Consumption? This obviously comes from the professional scarcity people. “They are driven to restrict access to energy because abundant energy fuels all the industrial activities they despise.” The Sierra Club is leading a War on Coal which aims to block all new coal plants and force the retirement of existing plants.  Coal is responsible for almost 50% of our energy. The Sierra Club has a budget of about $100 million annually for their war.

President Obama’s energy policy goes something like this” Phase One: Inaugurate the era of “green” energy.  Phase two: Overturn the first and second laws of thermodynamics.  Phase Three: Carbon neutrality.”

Don’t buy into this silly WINDMADE attempt to get you to promote a product that cannot stand on its own.  A label so you can know who to trust.  Not likely.




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